Does this sound like we are defying gravity! How, in our technological age, can it be that making a business simpler will deliver greater performance and profits?

We don't have to look far for the proof! It doesn't matter the type of market you're in, the track record shows that 'un-complicating' your business:

1.      multiplies your profits and performance,

2.      revitalizes the morale of your employees,

3.      makes your work more satisfying, and

4.      increases the sustainability of your business.

This is not a new management fad. Talk to owners and managers around the world who have successfully driven business turnarounds, add our own business experience from past recessions, consider the detailed research on European companies by the international consultants McKinsey, and you’ll soon realize that businesses with focus through simpler structures, processes and priorities deliver more profit and sustainability through all the economic ups and downs.

What this means for you is that reducing the complexity of your business will give it performance improvement options you never thought possible.

The Simpler Business Institute's mission is to transfer to owners and managers world wide the straight-forward management techniques that make businesses simpler to run as well as more innovative, profitable and sustainable.

The Institute was founded by Dr Ian Dover who spent two decades improving businesses by making them simpler. It has added the experience of other senior business experts and managers in a network of Simpler Business Coaches who hate to see business people battling unnecessary and costly complexity.

As an example of complexity, have you brought additional products or services into your business in the past few years? Have they given you the increase in profitability you were expecting? What about your customer base? Have you grown this but found your profits have stagnated or even gone down?

Are you battling bureaucracy and red tape as a result of government requirements or corporate compliance or industry based guidelines? Would you like to be able to offset this growing complexity by simplifying other parts of your business to bring your workload and stress levels back to something reasonable?

Are you putting more personal time into "improvement" projects than you did a few years ago but becoming anxious because you're not seeing the returns on this effort? Or worse, if you are a business owner, you're worried this effort won't convert to additional dollars in your pocket when you come to sell your business?

You're not alone. The business world is waking up to the fact that introducing more and more products to satisfy marketers' choice, having to manage more suppliers, promoting large numbers of improvement projects at one time and trying generally to do more things without regularly getting rid of the low-return activities is sucking out hard-earned profits at an alarming rate.

But YES, you CAN simplify your business AND increase its profitability at the same time!

To see evidence for this, take just five minutes to read the case studies and testimonials on this website. They come from startups through to major corporations and all show how effective business simplification is.

The track record of simplification over the past 20 years has been to boost profits in the good times and turn around performance in the tough times. What we've been missing from this body of knowledge is a collation of the simple techniques that smart managers have used to remove the unnecessary complexity.

Ian Dover identified just 5 Key Principles for simpler, better business. By applying these principles across any function in a business, a set of Tools emerges that helps solve problems and make decisions that not only bring excellent results, they also simplify things. The tools can be grouped in different combinations to create Processes that owners and managers use to remove complexity from their businesses and maintain a simpler business into the future.

Let’s be realistic, you’re not going to learn all these tools overnight. But as a result of helping companies over two decades we’ve found there’s a Pathway to achieving a simpler business. And by understanding the 80/20 Rule you CAN learn this path quite quickly with guidance and facilitation from the Coaches who have been down this route before.

To understand the 5 Principles and to get an idea of the tools and processes to help simplify business, your next step is to get hold of Dr Ian Dover’s e-book Simpler Business - just click on this title to read what others have said about this book and to purchase a methodology that will change the way you think about your business. Follow these Principles and you’ll create a more profitable business that’s easier to manage.

The book contains over 20 tools and principles that experienced general managers have used to make their lives easier, and also the lives of their managers and staff. It shows the success that businesses have gained from applying simple management tools in operations, people, marketing, products, finance, systems and strategy. It is also the start of our research program with a number of tertiary education institutes world wide to extend the foundations of business simplification.

Perhaps you’re skeptical about the concepts of simpler business. If so, subscribe to the Institute's Free Newsletter in addition to purchasing Simpler Business to learn each month how simpler techniques have driven significant improvements in business performance. Through this newsletter you’ll also receive other information on techniques, events and feedback that will develop your confidence that simplicity is extremely powerful.

Perhaps your business is going well at the moment and you'd just like to know how some simple management tools can make it perform even better - click here for help to simplify for success...

If your business is in difficulty right now, or you’re heading towards problems in the very near future, click here to see how we’ve kick-started the turnaround of many companies in the past.

Finally, if you’d like to speak to someone about developing a simpler business, or feel that you’d like some help and guidance along the Simpler Business Pathway until you’re confident to travel yourself, contact us and we’ll be happy to introduce you to one of the Simpler Business Coaches.

Delaying the decision to start to simplify your business is to accept higher costs and lower profits. Act now to put yourself in the best position to thrive - click on the e-book link to read international testimonials about Simpler Business - this is just a small step for you, but a giant leap forward for your business.

Simply does it!

The Simpler Business Team