Simpler Business Institute

How do I start a Turnaround process?

Are you frustrated with the current performance of your business? Have you made changes in many parts of it but still are not seeing positive sustainable results? Or perhaps you've let things slide to the extent that profitability is marginal and you're looking at major problems just continuing in business.

This process helps you find a solid path to rejuvenating your productivity and your profits. It's based on our experience turning around businesses during the recession in the early 1990s and the technology crash in the early 2000s. It's as relevant today as it was in those times.

The method starts where there will be the greatest motivation for owners and/or managers to take early action. It defines what are your most "profitable or attractive" business activities and, conversely, what are your most "unattractive" business activities. Armed with this information, you can confidently state to your people that "We're going to improve our performance simply by doing less of the stuff that's bad for our business and more of the stuff that's good!"

There are 5 key steps:

Step 1 = Analysis of reports of 1) Sales of each Product and 2) Sales to each Customer.

Step 2 = Definition of the breadth and depth of your business as a table of product groups and customer groups. You'll welcome the input of your team for this.

Step 3 = Calculation of the product and/or customer groups that are "attractive" and "unattractive" for your business.

Step 4 = Actions to get everyone to Stop Doing the "unattractive" business.

Step 5 = Aligning your projects and activities with the "attractive" business.

If you'd like to learn more about how to turn around the performance of your business, please contact one of our coaches by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Please note - if the business is already insolvent, you'll need to consult an insolvency practitioner immediately to determine your options.

Simply does it!

Ian Dover